selftests/timers: Cleanup Makefile to make it easier to add future tests

Try to streamline the makefile so its easier to add timer/timekeeping
tests.

Also adds support for the CROSS_COMPILE variable.

Cc: Shuah Khan <shuahkh@osg.samsung.com>
Cc: Prarit Bhargava <prarit@redhat.com>
Cc: Thomas Gleixner <tglx@linutronix.de>
Cc: Richard Cochran <richardcochran@gmail.com>
Signed-off-by: John Stultz <john.stultz@linaro.org>
Tested-by: Prarit Bhargava <prarit@redhat.com>
Signed-off-by: Shuah Khan <shuahkh@osg.samsung.com>