kobject: Cleanup kobject_rename and !CONFIG_SYSFS

It finally dawned on me what the clean fix to sysfs_rename_dir
calling kobject_set_name is.  Move the work into kobject_rename
where it belongs.  The callers serialize us anyway so this is
safe.

Signed-off-by: Eric W. Biederman <ebiederm@xmission.com>
Acked-by: Tejun Heo <tj@kernel.org>
Signed-off-by: Greg Kroah-Hartman <gregkh@suse.de>