IB/qib: Remove unnecessary memory allocation for boardname

Remove all the memory allocation implemented for boardname and
directly assign the defined string literal.

Reviewed-by: Michael J. Ruhl <michael.j.ruhl@intel.com>
Signed-off-by: Kamenee Arumugam <kamenee.arumugam@intel.com>
Signed-off-by: Dennis Dalessandro <dennis.dalessandro@intel.com>
Signed-off-by: Doug Ledford <dledford@redhat.com>