libata: straighten out ATA_ID_* constants

* Kill _OFS suffixes in ATA_ID_{SERNO|FW_REV|PROD}_OFS for consistency
  with other ATA_ID_* constants.

* Kill ATA_SERNO_LEN

* Add and use ATA_ID_SERNO_LEN, ATA_ID_FW_REV_LEN and ATA_ID_PROD_LEN.
  This change also makes ata_device_blacklisted() use proper length
  for fwrev.

Signed-off-by: Tejun Heo <htejun@gmail.com>
Signed-off-by: Jeff Garzik <jeff@garzik.org>