x86/boot: kbuild: allow readelf executable to be specified

Introduce a new READELF variable to top-level Makefile, so the name of
readelf binary can be specified.

Before this change the name of the binary was hardcoded to
"$(CROSS_COMPILE)readelf" which might not be present for every
toolchain.

This allows to build with LLVM Object Reader by using make parameter
READELF=llvm-readelf.

Link: https://github.com/ClangBuiltLinux/linux/issues/771


Signed-off-by: Dmitry Golovin <dima@golovin.in>
Reviewed-by: Nick Desaulniers <ndesaulniers@google.com>
Signed-off-by: Masahiro Yamada <masahiroy@kernel.org>